Contact Us Page: Best Practices Guide

by | Jan 10, 2024

In this article
4 min read

Having a “Contact Us” page on your business website is really important. It helps your customers trust you more and makes it easy for them to talk to you. When this page is well-made, it means customers can easily ask you questions, share feedback, or get help if they need it.

contact us page best guide

It shows that you’re open and want to hear from them. Making it simple for people to reach out to you builds a good relationship with your customers.

Contact Us Page – Importance

While “Contact Us” serves as a clear and direct call to action, it offers an opportunity to inject creativity and playfulness into your messaging. This simple phrase provides a canvas for imaginative language, allowing you to engage your audience with a touch of originality and flair. By infusing your “Contact Us” section with inventive wording, you not only encourage interaction but also make the user experience more memorable and enjoyable.

Don’t be afraid to think outside the conventional language box and use this space to establish a unique and inviting connection with your audience.

What you may say instead of ‘Contact Us’ is:

Importance of contact us page

Steps to Create an Effective Contact Us Page

Here are a few tips to help you create an effective Contact Us page for your website:

Make it easy to find

The Contact Us page should be easily accessible from the main navigation or footer of your website. This will make it easy for customers to find the page and reach out to you.

Avoid using distracting sidebars

Try to avoid overcrowding your website with elements that divert attention away from what you want visitors to do. Keep the contact form in mind.

Form field optimization

Make sure your contact form only requests the necessary information. Forms with numerous mandatory fields that request information like addresses and phone numbers can significantly lower conversion rates.

Display your brand

The relationship between your visitor and your brand begins with the first contact. Your lead’s initial impression of your small business will include the look and feel of your Contact Us page.

Write specifically about your desires

You must provide guidance on what to do when someone visits your Contact Us page.

Provide multiple contact options

Offer multiple ways for customers to contact you, such as email, phone, live chat, and a contact form. This will give customers the flexibility to choose the contact method that is most convenient for them.

Keep the contact form simple

When creating a contact form, keep the form fields to a minimum. This will reduce friction and increase the chances that customers will fill it out. Only ask for information that is necessary for your customer to be able to reach you.

Include a map and address

If you have a physical location, include a map and address on your Contact Us page. This will make it easy for customers to find you and visit your store or office.

Provide a clear call-to-action

Include a clear call-to-action on your Contact Us page, such as “Contact us today” or “Get in touch with us”, to encourage customers to reach out.

Make sure the page is mobile-friendly

Optimize your Contact Us page for mobile devices, as many customers use their smartphones to browse the internet.

Make the page easy to read

Use a simple, clear layout and typography to make the page easy to read and navigate.

Respond quickly

Make sure to respond to customer inquiries promptly and professionally to build trust and loyalty.

Use social media accounts

Share your social media accounts for customers to connect with your company, as some customers prefer to contact you via social media.

Provide customer service hours

Include customer service hours on your Contact Us page, so customers know when they can expect a response.

By following these tips, you can create a Contact Us page that is user-friendly, effective and builds trust with your customers. Remember to continuously review and adjust your Contact Us page based on customer feedback, to ensure that it is always meeting their needs.


According to industry statistics, a well-designed Contact Us page with a clear call-to-action can significantly impact conversion rates, with a positive user experience leading to higher customer satisfaction and loyalty. With the increasing use of smartphones for internet browsing, it is crucial to ensure that the Contact Us page is mobile-friendly and easy to read.

By promptly responding to customer inquiries, sharing social media accounts, and providing customer service hours, businesses can demonstrate their commitment to customer support. Continuously reviewing and adjusting the Contact Us page based on customer feedback will help ensure that it remains effective in meeting customer needs. By following these best practices, businesses can create a Contact Us page that fosters meaningful customer interactions and strengthens their overall brand presence.

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