An Ultimate Guide to Master the Art of Writing a Press Release

by | Dec 7, 2023

In this article
4 min read

The press release has been an invaluable marketing resource for small to large businesses. It is a simple yet important method to spread the word about a change in staffing, major acquisition, change in staffing, recent product launch, upcoming events, client testimonials, or just any piece of news the business considers to be worthy of promotion. In this blog, we will understand in detail – how to write a press release?

Just like other communiqués, there are both correct and incorrect ways people write press releases. While some readers will read, forget, or completely ignore certain messages, others will achieve the desired outcome of arousing curiosity or inspiring action. In fact, people will remember messages for all the wrong reasons, whether it is due to accidental typos or a stern tone that doesn’t appeal to the target audience.

How to Write a Press Release

writing a press release

Press releases come in several forms, such as:

  • A product release announces a recent development or current occurrence, such as the introduction of a new product or a merger of two companies.
  • Event release gives details regarding a future event, such as a conference or trade expo.
  • Information about a forthcoming news conference is provided in a media advisory.
  • An executive appointment release announces the appointment of a new executive or board member..
  • Financial release provides financial data, such as stock dividends or earnings reports.
  • Backgrounder is a source of background data about a specific subject or problem.
  • Photo/video release delivers pictures or movies associated with a certain topic or event.
  • A subject-matter specialist publishes an op-ed release, presenting an opinion piece about a public issue or a prominent figure.

An Effective Press Release Format

Here’s how you can create an effective press release!

write a press release

Use templates to format your press release

Using one of the many templates accessible online, format your press release in accordance with the standards used by the industry. Put as much of your press release as you can on one page to create a persuasive copy.

Attention-grabbing headline

The subject line needs to convey the main points of the press release when it appears in the inbox without requiring it to be opened. For instance, a recent Apple release subject line was, “Apple unveils Apple TV+, the new home for the world’s most creative storytellers.” The thumb rule is to keep the subject line within 20 words and expand the rest of the PR upon the subject line.

Have the “no jargon” policy

Press releases are meant to be crisp and not overly complicated. They must adhere to this strict word count. However, many businesses mistakenly believe that their carefully crafted masterpiece will delay their big reveal, akin to a Game of Thrones cliffhanger. If your news viewpoint is not presented in the opening paragraphs, your diligently written release might end up in the bin.


Email blasts deploy highly generic content to maximize coverage. Personalization can take extra time and effort but it is just enough to add that human touch and show your subscribers that you care about their needs. This can harbour their interest in what you are selling.


Writing an effective press release for your business requires careful attention to detail and adherence to industry standards. By using templates to format your press release, you can create a persuasive copy that captures the attention of your audience. A catchy and attention-grabbing headline is essential to convey the main points of your press release and entice readers to open it. Avoid using jargon and keep your content concise and easy to understand. Personalize your press release to show your audience that you value their needs and interests.

By following these steps, you can create a press release that stands out and effectively promotes your business news. Just heed the tips we shared and start sharing great news!

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