A large number of organizations are using Search Engine Optimization (SEO) tools and services these days. According to a study published by an SEO marketing company, BrightEdge Technologies, Inc., approximately 68% of online experiences start with search engines, and over 50% of website traffic comes from organic search, thus driving the demand for SEO tools and services.

For businesses and brands that are trying to increase recognition/awareness for their products, enhancing their search strategy to grow impressions on non-branded high-intent keywords has become very crucial. For instance, according to BrightEdge Technologies, Inc. research less than 1% of searchers click Google’s 2nd page results. SEO-based statistics can assist businesses in transforming the data into critical information and insights, thereby enabling businesses to make rational and better decisions.

While SEO tools and services can aid businesses in increasing productivity by streamlining their workflows. There is a range of such tools and services available, that offer various solutions with different use cases and features.

What is SEO?

Search Engine Optimization (SEO) comprises a strategic set of processes designed to boost the visibility of an organization’s website within search engines, such as Google, Bing, Duck Duck Go, etc. with the ultimate objective of driving increased organic traffic.

SEO typically comprises

• Content optimization and creation
• Keyword research
• Link building
• Technical optimization

SEO types

SEO can be divided into three parts,

• On-site SEO (Helps in optimizing the content on search engines and websites for users)
• Technical SEO (Helps in optimizing the technological characteristics of a website)
• Off-site SEO (Helps in creating demand, brand assets, and increasing brand recognition and awareness)

Why Is SEO Important?

Marketers spend billions in digital marketing content annually; however, it is less valuable unless it’s organically found and connected to ROI. With the help of SEO tools and services, brands can predictably optimize, plan, and measure campaigns based on actual content performance.

Search engines are one of the major traffic sources to websites. A large number of businesses miss out on harnessing this traffic source’s potential and do not appear in the top search results for their target keywords as they lack better SEO tools and services.

Another important factor SEO is important for businesses is that search engine results pages (SERPs) are tremendously competitive – filled with search features and Pay-Per-Click (PPC) ads. Some of the SERP features include:

• Images
• Featured snippets
• Top news/stories
• Videos
• People Also Ask/recommendation
• Maps
• Knowledge panels
• Carousels

How to Choose the Best SEO Tools and Services?

A niche SEO tool and service might be good for companies, but they may need a better platform with varied capabilities. Following are some vital areas to consider as companies evaluate SEO products to choose the one that’s right for them:

SEO doesn’t need to be difficult but it should be comprehensive

The actions of SEO should be based on accurate data which should be simplified and not just random information. Selecting a comprehensive suite of SEO tools designed to facilitate a thorough comprehension of companies’ websites from the standpoint of search engines is necessary. SEO tools should aim to cover topics extensively and address all potential inquiries that visitors may have. Emphasizing quality over quantity, companies should ensure that each page is a comprehensive resource, providing searchers with a complete understanding of the subject matter.

A dedicated team of SEO professionals

Most companies, especially small and medium businesses, lack human resources and technical expertise due to their stringent budgets; hence, they must be very careful when choosing SEO tools. A comprehensive SEO toolset that covers all necessary SEO needs is necessary for businesses that run a website that makes them money.

Businesses from all different verticals are facing heavy competition as the adoption of digital technologies is increasing, and companies are trying to reach more customers across different geographies. The algorithms, penalties, and SEO factors have advanced since the initial stages of the search. With such rapid changes, webmasters need to be agile in understanding the specific areas they need to prioritize and allocate their time towards; hence having a dedicated team of SEO professionals can save a lot of time and money for a company.

Providing Great Usability

Companies should choose an SEO tool that provides better usability. Besides ensuring the indexability (the ability of a search engine to examine the content it crawls to add it to its index) and crawlability (the ability of a search engine to access a web page and crawl its content) of their website, SEO also ensures that the company’s website adheres to usability standards.

This includes factors like:

• Mobile friendliness
• Page speed
• Site security
• Ease of use

Following is a list of SEO agencies that provide tools and services to help companies sort through their options and choose the suitable solution for the team:

PanGrow

PanGrow is Pune, India-based leading full-service digital marketing and SEO company. It provides advanced marketing solutions to large as well as mid-size organizations globally. The company specializes in web design, SEM, e-commerce, content marketing, SEO, and website development. Managing over 11,000 keywords optimized for clients and generating more than 2.3 million leads for its clients, the company has become one of the most reputed SEO agencies.

The company’s comprehensive SEO services offer an experienced team that helps clients optimize their websites for search engines and execute better SEO strategies to enhance organic traffic, online visibility, and conversions. Under its SEO services portfolio, PanGrow offers services such as,

• Enterprise SEO Services
• Onsite SEO Services
• Technical SEO Services
• Local SEO Services
• SEO Research Services

Espial Solutions LLP

Espial is a leading search engine optimization firm with over a decade of experience serving worldwide clients. It delivers transparent, measurable, and suitable SEO that makes businesses the leader in their industry. With a highly experienced management team and decades of experience setting up and successfully executing territory sales, email marketing, digital marketing, and inside sales for North America, APAC, Europe, and Middle East markets.

The company serves Small and Medium Enterprises (SMEs), Startups, and large Enterprises with Pay-Per-Click Advertising (PPC), Social Media Marketing (SMM), Branding, Search Engine Optimization (SEO), and Digital Marketing services. It offers an extensive range of services to aid businesses grow. Espial has a team of digital marketing experts that help organizations with online marketing tactics and sales & marketing consulting, including search engine optimization (SEO), pay-per-click (PPC) ads, social media marketing (SMM), email marketing, and content marketing.

Skovian

Skovian is one of the major SEO agencies in Pune, which focuses on providing SEO services to businesses. Established in 2011 by CEO and founder Mr. Nishant Kondvikar, the company is dedicated to satisfying its clients with the best result and services.

The company provides highly skilled professionals with extensive knowledge and a comprehensive understanding of digital marketing strategies and trends. Leveraging their expertise, they ensure their clients stand out amidst the vast expanse of online content. Skovian has gained a reputation in the market and preferred SEO agencies known for its services.

With years of experience and profound expertise in the field of SEO, Skovian helps businesses drive their growth and enable the seamless accomplishment of business objectives. By opting for Skovian services, businesses can boost their competitive digital landscape.

Some of the other prominent SEO agencies players in Pune include

Movinnza

Under its SEO services portfolio, Movinnza offers services such as,

• Keyword Analysis
• Google Penalty Recovery
• Competitor Analysis
• On-page SEO
• Content Marketing
• Reporting

SAVIT Interactive Services Pvt. Ltd.

Under its SEO services portfolio, SAVIT Interactive Services Pvt. Ltd. offers services such as,

• On-Page SEO
• Technical SEO
• Local SEO
• E-Commerce SEO
• Off-Page SEO

I Knowledge Factory Pvt. Ltd.

Under its SEO services portfolio, I Knowledge Factory Pvt. Ltd. offers services such as,

• Page Load Optimization
• Competitor Analysis
• SEO Content Strategy
• Accelerated Mobile Pages (AMP)
• Backlink Building
• Website Architecture Optimization
• Content Marketing
• Off-Page SEO Optimization
• Keyword Research
• On-Page SEO Optimization
• Health Analysis of Website
• Mobile Optimization
• UI/UX Optimization

Aarna Systems

Under its SEO services portfolio, Aarna Systems offers services such as,

• Keyword Research
• Website Content Optimization
• Blog Writing
• Off-Page Optimization
• SEO Strategy
• On-Page Optimization
• Social Media Promotions

Saletify Marketing Private Limited

Under its SEO services portfolio, Saletify Marketing Private Limited offers services such as,

• Optimizing website architecture and design
• Content Strategy & Optimization
• Keyword Analysis
• Code Optimization
• SEO Strategy
• Unique Infographic Creation

OMX Technologies

Under its SEO services portfolio, OMX Technologies offers services such as,

• PPC Management
• SEO Audit
• Generating Website Traffic
• Organic SEO
• Link Building
• Reputation Management