What is SEO and why is it important?

Search Engine Optimization (SEO) comprises a strategic set of processes designed to boost the visibility of an organization’s website within search engines, such as Google, Bing, Duck Duck Go, etc. with the ultimate objective of driving increased organic traffic.

A large number of organizations are using Search Engine Optimization (SEO) tools and services these days. According to a study published by an SEO marketing company, BrightEdge Technologies, Inc., approximately 68% of online experiences start with search engines, and over 50% of website traffic comes from organic search, thus driving the demand for SEO tools and services.

While SEO tools and services can aid businesses in increasing productivity by streamlining their workflows. There is a range of such tools and services available, that offer various solutions with different use cases and features.

SEO typically comprises:

• Content optimization and creation
• Keyword research
• Link building
• Technical optimization

Marketers spend billions in digital marketing content annually; however, it is less valuable unless it’s organically found and connected to ROI. With the help of SEO tools and services, brands can predictably optimize, plan, and measure campaigns based on actual content performance.

Search engines are one of the major traffic sources to websites. A large number of businesses miss out on harnessing this traffic source’s potential and do not appear in the top search results for their target keywords as they lack better SEO tools and services.

Another important factor SEO is important for businesses is that search engine results pages (SERPs) are tremendously competitive – filled with search features and Pay-Per-Click (PPC) ads. Some of the SERP features include:

• Images
• Featured snippets
• Top news/stories
• Videos
• People Also Ask/recommendation
• Maps
• Knowledge panels
• Carousels

Following is a list of SEO agencies that provide tools and services to help companies sort through their options and choose the suitable solution for the team:

PanGrow

PanGrow provides advanced marketing solutions to large as well as mid-size organizations globally. The company specializes in web design, SEM, e-commerce, content marketing, SEO, and website development.

The company’s comprehensive SEO services offer an experienced team that helps clients optimize their websites for search engines and execute better SEO strategies to enhance organic traffic, online visibility, and conversions. Some of the services are:

• Enterprise SEO Services
• Onsite SEO Services
• Technical SEO Services
• Local SEO Services
• SEO Research Services

Digiligo

Digiligo is a Bengaluru, India-based technology solutions and digital marketing company that operates in Robotic Process Automation (RPA), digital transformation, digital marketing, and customer experience ecosystem. It assists enterprises in rapidly evolving with technological advancements by helping them bridge the gap between business sustainability and digital platforms.

The company offers marketing and transformation solutions. Under its marketing solutions portfolio, it offers branding, consulting, and digital marketing solutions such as Search Engine Optimization (SEO), social media, data analytics, Search Engine Marketing (SEM), and content marketing. Additionally, under its transformation solutions, Digiligo provides collaborative services and technology solutions. The company serves a range of industries such as education, healthcare, food & beverages, music & entertainment, interior design, and others.

Inboundsys Webgalaxy Private Limited

Inboundsys is Bangalore, India-based award-winning Marketing and Technology (MarTech) company. It is Hubspot’s Gold Solutions Partner Agency, providing various technological solutions in marketing and sales automation.

Over the years, the company has effectively showcased its expertise in developing, designing, and deploying more than 800 web applications and websites, utilizing advanced technologies and diverse platforms. Its extensive experience encompasses a wide range of domains and industry sectors.

With its proficient team of Hubspot CMS developers, Inboundsys has taken the lead in developing and executing over 800 Hubspot CMS websites, with ongoing advancements in this area. Hubspot, renowned for its comprehensive software suite, presents an integrated website design platform called Hubspot CMS (professional marketers CMS) as part of its all-in-one solution. This cutting-edge platform equips users with robust tools to construct responsive websites effortlessly. Additionally, it simplifies optimizing site content for search engine optimization (SEO), thereby maximizing visibility and discoverability.

Monkmantra

Monk Mantra is a global digital marketing agency that harnesses digital technology and data power to provide unparalleled customer services. It specializes in driving business growth through advanced lead generation and SEO, UX & interactive design, conversion rate optimization (CRO) & revenue marketing, and numerous commerce platforms.

The company offers various services, including search engine marketing, branding & design, performance analytics, lead generation, and strategy & consulting. Under its search engine marketing, Monk Mantra provides Local SEO, On-Page SEO, Off Page SEO, and pay-per-click services.

DigiMark Online Services Pvt Ltd.

DigiMark Agency is a distinctive digital marketing solution provider in Bangalore, India, combining creativity and practicality. It offers a range of services like Search Engine Marketing (SEM), website design and development, Social Media Marketing (SMM), Search Engine Optimization (SEO), domain registration, complete digital marketing, E-Commerce Solutions, web hosting, content management systems, and other IT-related projects.

With over 6,200 projects completed, the company has served more than 900 clients to date. The company has served renowned clients, including ORIENT Cement, CK Birla Group, ISSARA, and Ayyanar Traders.

Ralecon IT Consulting Services Pvt.Ltd

Established in 2012, Ralecon is a prominent digital marketing agency enabling online success for businesses. Backed by a team of dedicated experts and extensive industry experience, it focuses on providing customized digital marketing solutions that allow its clients to achieve their objectives and sustain a competitive edge.

The name “RALECON” is derived from the initials of its key components: Ranking (RA), Leads (LE), and Conversion (CON). Based in Bangalore, India, the company has enabled over 500 brands to unlock their digital potential over the past 11 years. With a high client retention rate, the company delivers optimal strategies that drive online leads and sales, surpass competitors, and enable commercial success for its clients. Some of the renowned clients the company has served include, Paytm, HDFC Realty, Trifecta, merittrac, SKORE, Locus, melissa, mfine, Jindal, Arctic Fox, NBR Group, etc.

Digital marketing services offered by the company include,

• Search Engine Optimization (SEO)
• Social Media Management (SMM)
• Web Design & Development
• Pay Per Click Advertising (PPC)
• Online Reputation Management (ORM)

Expert SEO services offered by the company include,

• Local SEO
• Global SEO
• E-commerce SEO
• Enterprise SEO