How to Get Started with Email Marketing? – a Complete Guide

by | Oct 3, 2023

In this article
6 min read

Email marketing is all about promoting business goods or services and rewarding loyal consumers. Email marketing helps you to update customers on your email list about new offers, products, and other services. This email marketing guide will describe what it is, how it functions, and how to get started. You will have the knowledge, abilities, and understanding required to develop an effective email marketing strategy for your business. This email marketing guide will help you understand the definition, its types and dos and don’ts of email marketing.

What is Email Marketing?

email marketing strategy

Email marketing is a type of digital marketing that incorporates marketing automation initiatives in your business and informs your clients about your most recent products or offers. The different forms of email marketing are designed to boost your overall marketing strategy for brand awareness, lead generation, relationship building, and consumer engagement in between transactions.

What Are the Types of Email Marketing?

types of email marketing

Informing your audience of the benefits of your products or maintaining their attention after a transaction is another, more refined form of marketing. It might, ideally, fall someplace in the middle. There are different types of email marketing one can opt for depending on the business or service of a firm. Let’s understand the different types of email marketing guide:

Informational Emails

Informational emails or newsletters as the name suggests, are monthly, weekly, or bi-weekly subscription-based emails that inform customers about the latest technological innovations, product launches, and valuable case studies by their favorite brands. Simply defined, a newsletter is an opportunity to share knowledge, ideas, and advice – everything that is beneficial to your readers or subscribers.

Promotional Emails

Promotional emails include the call to action. The call to action, or CTA, is the specific action you want the consumer to take, like making a purchase while using a discount or visiting a certain page on your website. Your sales and marketing cycle will mostly determine how frequently do you need to send this kind of marketing email.

In 24 hours, you might send a bulk of promotional emails for significant occasions like Black Friday. During slow times in the marketing calendar, it’s likely that there will be a gap of a few weeks between your promotional activity.

Re-engagement Emails

The re-engagement email is an essential component of email marketing strategy. Re-engagement emails help re-engage inactive customers or subscribers.

Email marketing facilitates lead conversions with personalized coupons and abandoned cart emails, brand awareness, and customer loyalty CRM systems that help streamline communications.

Newsletter Emails

Newsletter emails are used by many businesses. These emails are scheduled on a time-to-time basis. Newsletter emails are the second most used type of email, and it comprises blog content, company announcements, updates, and events.

Firstly, define a goal for your newsletter to make the most out of it. Then, focus on relevant content and particular call to action (CTA). These emails are not time-consuming and can be created in less time than the others.

Lead Nurturing Emails

Lead nurturing emails are the ones that are automated to generate leads and drive conversions. Since these are automated email sequences, they are less time intensive. Businesses utilize these emails to promote blog posts, company news, new offers and discounts, and anything that can help drive sales.

Lead nurturing emails intend to reach potential customers and play an important role in generating revenue for the business.

Standalone Emails

Standalone or dedicated emails are sent to a specific email list to inform about one or more deals. Such emails have a very particular CTA which makes it easier to measure. Dedicated emails aren’t sent regularly as they are dependent on any offer or announcement that needs to be promoted.

Abandoned cart Emails

Abandoned cart emails are specific to customers who have added one or more products to their cart but haven’t made the purchase. It reminds and advances them to purchase that product. These emails intend to create a sense of urgency. Additionally, a discount or appealing CTA helps drive sales. An engaging image with details of the product adds to the beauty of such emails.

Transactional Emails

Transactional emails help to make a transaction or provide information on existing orders. They have high CTR as all the data in these emails is specifically what the customer is looking for. Transactional emails include information like when will the order reach or what are the next steps to make the purchase.

Best Approach for Email Strategies

There are a few best practices to keep in mind while strategizing email marketing. Let us know more about these in this email marketing guide:

  • Cautiously select the metrics you want to measure. Monitor and optimize your metrics to reach the goal of the marketing campaign.
  • Place the most important information at the top of the email to ensure it is not missed by the recipient. Before the email is scrolled down the most important part should be visible to the reader.
  • Do not spam the inbox of your subscribers with unnecessary emails. If you are sending the same content many times, people lose interest in your emails and eventually unsubscribe.
  • Understand your customer interests and behavior to personalize your emails based on their purchases and interests.

How to Start Email Marketing?

email marketing guide for beginners

Do we pay for these blast emails?

Well, Internet service providers (ISPs) such as Gmail, Yahoo, Outlook, and others are made for individual use alone; email blasts are not their intended usage. Although they are free to use, they are not free bulk email senders. Consequently, spam scanners are fast to spot a bulk email sent from an ISP, and your account might be suspended for dubious behavior.

Email Service Providers (ESPs), have the essential infrastructure in place to guarantee good email deliverability rates — i.e., the ability to land emails in your subscribers’ inboxes in timely schedules. Choose a dedicated email marketing service if you want your business to achieve the desired marketing goals.

Some of the well-known options include GetResponse, Mailchimp, Sendinblue, Constant Contact, Klaviyo, Convertkit, Mailjet, Mailerlite, and HubSpot.

All in All

You should also think about your long-term requirements. If you have discovered a good ESP then simulate several scenarios: How much will this ESP cost if my list increases to x? Does this ESP contain the feature set I need to help me if I wish to add x to my strategy? Which integrations or applications can I add on?”

Some rudimentary research of each platform shall give you the information to start your email marketing and stay focused on the business essentials. Go through this email marketing guide to get answers to all your questions.

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